Publications

Todd Henneman’s scholarly and professional writing examines how communication shapes organizational culture, professional identity, ethical decision-making, and public understanding across media, educational, and institutional contexts. His work spans journalism education, business communication, digital storytelling, AI-mediated communication, social media, leadership communication, and experiential learning.

Earlier work focused on social norms communication, violence-prevention initiatives, and bystander-intervention education in higher education settings, particularly how strategic communication practices can influence institutional culture and behavior. More recent scholarship explores how emerging technologies, evolving media systems, and digital platforms are reshaping journalism, professional communication, and public discourse.

Peer-Reviewed Scholarship

Beyond Lip-Synching: Experimenting with TikTok Storytelling

Teaching Journalism & Mass Communication, 10(2), 1–14. 2020.

This study examines the use of TikTok storytelling in an upper-division journalism course. Students created deadline-driven stories using the platform and reflected on creativity, collaboration, ethical concerns, and digital storytelling skills.

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Embracing AI in Business Education: A Case Study of USC Marshall School of Business

USC Marshall School of Business Research Paper Series. 2024. Co-authored case study.

This collaborative publication examines how faculty across business disciplines integrated generative AI into teaching. Henneman’s contribution focuses on how business communication students used reflective journals to critically evaluate AI-assisted writing.

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Works in Progress

Recalibrating Journalism Education to the Digital-First Newsroom

Work in progress.

This project examines how journalism education can better prepare students for contemporary newsroom expectations, including digital storytelling, platform fluency, audience awareness, and adaptability in changing media environments.

Selected Presentations and Invited Talks

Model Policy and Protocol to Address Stalking on College Campuses

Invited presentation, California College and University Police Chief Association Annual Conference. 2010.

This invited presentation introduced a policy template that colleges and universities could adapt.

Preventing Violence Against Women: What We Know Now

National Association of Student Personnel Administrators Annual Conference. 2009.

Co-presented research and practice-based insights on campus violence prevention, social norms communication, and bystander intervention.

Male Survivors of Sexual Assault: Legal Protections and Victim Services on College Campuses

National Association of Student Personnel Administrators Annual Conference. 2009.

Co-presented research into gaps and best practices in serving male survivors.

Activating Bystanders: Lessons from the USC Men CARE Project

Invited presentation, California State University Channel Islands. 2008.

This invited presentation shared lessons from a federally funded violence-prevention initiative focused on communication, peer education, and institutional culture.

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Selected Professional Writing

Is HR at its breaking point?

In McGraw-Hill's Human Resources Management, 2014.

This piece examines how changing workplace expectations, outsourcing and shifting organizational priorities are transforming the role of human resources, raising questions about whether traditional HR models still can effectively support organizational culture, leadership and employee wellbeing.

Read an excerpt in Workforce Management magazine

Billy Bush: The Worst Kind of Bystander

CNN Opinion. 2016.

This op-ed applies bystander intervention concepts to public discourse about sexual misconduct, accountability, and social norms.

Read at CNN

Journalism and Professional Reporting

Los Angeles Times, San Francisco Chronicle, Workforce magazine, The Advocate, and others.

Henneman has reported on politics, courts, business, higher education, diversity, organizational leadership, LGBTQ issues, and social change for regional and national publications.