GIFT Manuscript
Original GIFT submission.
GIFT
2026 AEJMC Conference
These materials complement my AEJMC Public Relations Division's Great Ideas for Teaching (GIFT). The assignment helps students move beyond descriptive CSR analysis by producing executive recommendation reports that mirror professional practice.
Instructor Resources
Assignment Instructions
Complete student instructions.
Instructor Guide
Implementation suggestions and teaching notes.
Sample Lesson
A slide deck that accompanies one of the first lessons in the module.
Rubric
Assessment criteria for the assignment.
Student Examples
Boeing
Student recommendation report.
FIFA
Student recommendation report.
Oatly
Student recommendation report.
Poshmark
Student recommendation report.
Starbucks
Student recommendation report.
Selected Resource
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